Your Own Internet Business

The ABC's of OTO

The latest type of specialized sales offer to hit the internet is called the "One Time Offer" or OTO for short. They are a fairly new way of generating income from sites as opposed to the "Mini-Site" type sales pages. They are mostly found as a means of monetizing some portion of a free or low-cost service such as new giveaway sites.

Since One Time Offer's only appear once they work their magic on the human psyche. This one chance to buy gives the illusion of some exclusivity. At the same time it is telling the visitor "You only have one chance and then I'm withdrawing my offer forever".

This is professional sales 201 or what we used to call the "take away" close. The concept is the visitor will purchase because you have made them an offer but now you are "taking it away". This works on the human greed factor - if you offer something and then tell me I can't have it then I want it even more!

Savvy visitors have found that they can go back and sign up again, using a different email address, and give themselves a second chance to snap up the offer. Unless someone is using a "cookie based" system it takes away the "One Time" part of these offers. A cookie based system will only let you see the offer one time - and that's it!

In some cases the One Time Offer is only shown after the purchase of a particular product. In those cases it is considered an "upsell" or in some newer cases a "downsell". The theory here is that since a customer just spent money with you he/she is more likely to spend more and/or to get back to the One Time Offer they would have to make another purchase. However, there are even ways around this. One of the easiest is to just use your browsers `history` button and relocate the offer page and jump back to it.

Now that we have established how that exclusivity can be limited, or easily sidetracked, how then do One Time Offer's manage to make so many sales? The primary reason they work is by carefully crafting a truly irresistable and enticing offer.

The leading factor in all successful One Time Offers is the strong copy and the "big discount" offered. The other strong factor lies in the sheer volume of the products offered at the OTO pricing.

The simplest method to build One Time Offers is through the use of a "squeeze type page". Typically this is a webpage displaying some ad-copy detailing a product/service/software program that the customer will get for free. In order to get any further the visitor must enter his/her email address and name. This added benefit is what makes these so popular as they are an excellent list builder tool!

There are many good squeeze page generators on the market. Just do a search on "Squeeze Page" and you will find several sources.

One Time Offer's can, and are, being used as part of larger sites. These sites typically have full blown membership areas that require registration and a password to access.

One very popular method being used is to create a One Time Offer with an affiliate program the customer can sign up to. This creates additional income traffic to the site as every customer is invited to become an affiliate and spread the word - for a potential commission. The new affiliate only has to promote their "affiliate" link to earn commissions on every one time offer purchased by new visitors.

If you have any rudimentary web page building skills you can easily build a this type of site without buying any software. Here is all you REALLY need:

- A simple sign up page using a sign up box provided by your Autoresponder service.

- A second page that has your One Time Offer with payment button from an affiliate payment system such as PayDotCom or Clickbank.

- A third page that is the download page for the free product offered if the customer elects NOT to take advantage of the OTO.

- A redirect script that "cookies" each visitor so that they are re-directed on subsequent visits.

This above example is of course a rudimentary way to build a simple yet effective site using a One Time Offer. The customer would only need to create their affiliate link with PayDotCom or ClickBank in order to promote your site. You of course would also need to provide full instructions and all of the relevant promotional material to them. One of the latest tricks is to offer the affiliate program option only to those who have purchased your OTO. This can be another BIG benefit of your OTO purchase offer.

When it comes to building the one time offer itself, your page will just need to list the product's, your offer price and, of course, some ad copy clearly stating the page will only appear one time. Then you need to include a purchase method (order button) and a link for the visitor to bypass the page if they opt to NOT take you up on your One Time Offer.

The most powerful method is to build sites using a fully scripted environment that will handle affiliates, the downloads, and the One TIme Offers. The most notable scripts on the market right now are the "Butterfly marketing" script and the "Motivated marketing System".

One Time Offer's have become THE way to profit from free sites. However, you could just as easily use them to monetize one of your existing web pages that uses sign ups and/or memberships.

Michael Domeck is a trainer who has been mentoring students for three years in how to build their very own internet businesses. He teaches them to build their own successful internet businesses from the basics all the way through to producing steady incomes.

Check out the biz-profit-tools.com site to get more free information. Sign up to receive e-mail notification as more free resources are posted to the site and get your FREE copy of his latest book Massive Passive Income.

posted by affiliate-sites46843 @ 3:26 AM 0 comments

Affiliate Domain Name Reselling

If it seems that there are almost an endless amount of opportunities to be had in making money on the internet, you would not be very far off in thinking so. Web hosting has traditionally been one of the very first areas that aspiring entrepreneurs explore in this regard. This is quite understandable given the fact that web hosting is the very foundation upon which most of the internet is built and as such the potential for future growth and expansion - not to mention significant profits - are considerable.

Of course the financial costs involved in starting up your very own web hosting company can be somewhat steep. A healthy part of your budget will in all likelihood be swallowed up by the cost of the computer equipment alone. Add to that the cost of the networking equipment, software and a team of highly qualified I.T. personnel (this last one being of utmost importance in ensuring that you are able to deliver the quality of service that your customers will have come to expect) and you can see how the costs can quickly spiral out of control, beyond the reach of the typically cash strapped startup entrepreneur.

In light of the challenges that typically meet the aspiring web host, a veritable host of support industries have cropped up in its wake in order to accommodate those who may wish to enter the web hosting arena but unfortunately do not have the financial means to do so. Affiliate domain name reselling is one such industry and it is tailor made for those who do not wish to get as deeply involved in the intricacies of web hosting as fully fledged web hosts and web masters. Many primary web - hosts offer such programs and they are the ideal way for 3rd parties to sell the services of the parent web hosting company without having to deal with technical issues. The arrangements will vary from company to company but as an affiliate, you can expect to be generally free from tasks such as system updates and maintenance and customer support for the end users. In many cases the parent web-host even handles the billing as well. In general, it is safe to say that your only role as an affiliate domain name reseller is to sell the parent web hosting company's services to your clients after which you are basically out of the picture. Surely this is the most pain free and hassle free way of breaking into this lucrative web hosting industry!

Again the arrangements between primary web host and affiliates will differ from case to case but as an affiliate you can typically expect to receive a commission with every successful referral or end user that signs up for the primary web hosting company's services.

An increasingly popular arrangement is hosting a banner ad on your web site that directs traffic to the primary web host's site. For each web user that browses to the web host's site from yours you will receive a commission.

To learn more about web hosting reseller and domain name reselling - please visit http://web-hosting-plan-reviews.com

posted by affiliate-sites46843 @ 3:16 AM 0 comments